Marketing campaigns
Campaign: Backpain? Visit Morgana.
For a special campaign at bed-retailer Morgana, I have created a campaign focused on people with backpain. The message is clear: Do you have backpain? Visit Morgana, because we prioritise sleeping.
This lead to a positive growth in booked appointments, which also followed the trend the months after.
Green Friday for Roordink
As part of Black Friday, I’ve launched a campaign for Roordink called "Green Friday." Roordink is a Dutch trucking company that also operates its own gas station. This campaign encourages clients to choose green fuel, with a commitment to donate one tree to "Plant a Tree" for every 100 liters refueled. Additionally, we’ve planted a tree for each employee, totaling 150 trees planted just for our staff.
With a great success, the full tank with green fuel has been emptied in just one day.
It has never been empty in the last 5 years before this campaign, which shows the success of it.
Boxspring days at Morgana
For bed-retailer brand Morgana, I have designed and written an catalogue from scratch, highlighting their beds and brand.
Besides that, I launched paid and organic content on their social media, designed landing pages, created e-mail campaigns, and promotional materials for the stores.
